Nike have partnered with the City of Rio de Janeiro to help the areas youth get more active and give young athletes the best opportunity to reach their sporting potential.

The aim of the project is to tackle the childhood inactivity issues in urban Brazil, home to the least active kids in Latin America. Together they have identified 22 community and sports recreation centres across the city, known as Rio’s “Olympic Villages” as the focus of the project. Four of these are being renovated and all will receive training in youth sports programming, Nike products and equipment.

Consulting with a wide range of youth experts from NGOs to local artists they’ve identified the greatest barriers to sports for these young Brazilians. They’re tackling lack of money, lack of transport and mobility, safety issues and poor infrastructure across the 6.4 million population of Rio.